Country Marketing Lead

Department: Global Marketing

Employment Type: Full Time

Location: Pakistan

Description

We are seeking an experienced and dynamic Marketing Lead to take ownership of our marketing strategy and execution in the high-growth Pakistan market. This is a critical leadership role that requires a strategic mindset, deep local market expertise, and a proven track record in driving user acquisition and retention in competitive digital sectors.

Key Responsibilities

Strategy Development: Formulate, own, and drive the comprehensive marketing strategy for all business verticals within Pakistan to achieve ambitious growth and brand objectives.
Project Management & Execution: Lead and manage all marketing projects and campaigns within the country, ensuring timely and effective execution across all channels.
Cross-Functional Coordination: Coordinate a cross-functional team operating within a matrix structure, effectively aligning local marketing efforts with central business, product, and global marketing teams.
Performance Marketing: Oversee and manage digital marketing and media planning efforts with a focus on maximizing ROI, optimizing spend, and delivering measurable results in user acquisition and retention.
Market Analysis: Monitor and analyze market trends, competitor activities, and consumer behavior to identify new opportunities and refine the marketing mix.
Budget Management: Manage the local marketing budget efficiently, allocating resources strategically across different initiatives and channels.
Stakeholder Communication: Serve as the primary marketing point of contact for the Pakistan market, providing regular reports and updates to C-Level.

Skills, Knowledge and Expertise

Proven Leadership: Significant experience (5+ years) in a senior Marketing Management/Leadership role (Head of Marketing, Marketing Lead).
Industry Background: Prior experience working in fast-paced, digital-first sectors such as E-commerce, Ride-Hailing, Fintech/Banking, or similar high-growth technology companies.
Digital Marketing Mastery: Deep expertise in Digital Marketing.
Media Planning: Strong knowledge and practical experience with Media Planning, including managing large-scale media budgets and agency relationships.
User Lifecycle Management: Demonstrated success in developing and executing strategies focused on User Acquisition and User Retention across the entire customer journey.
Strategic & Analytical: Highly analytical with the ability to translate complex data into actionable marketing strategies and forecasts.
Local Market Knowledge: Excellent understanding of the Pakistani consumer landscape, media channels, and cultural nuances.
Communication: Fluent in English and proficient in communicating complex ideas and presenting to senior stakeholders.

Condition and Benefits

Hybrid work
Unlimited opportunities for professional and career growth, regular external and internal training
Partially or fully paid additional training courses
The opportunity to become part of an international team of professionals and just good people who together create one of the coolest success stories in the global IT industry

Key Responsibilities

Skills, Knowledge and Expertise

Condition and Benefits

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